Social content · Allianz · 2025
24 Before
Social content campaign, main video in the 24 Before format plus long-form · Instagram, TikTok, YouTube Shorts and long-form, Allianz corporate channels, landing page · Services: concept, creative direction, directing, production, post-production · Result: over 1 million views
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Task
Allianz supports athletes on their road to the Olympics. The partnership needed to be visible where the fans are: on social.
Idea
The last 24 hours before a competition. Climber Hannah Meul has not only competed at the Olympics, she also has hundreds of thousands of followers who want to know how she prepares, and with what. So that is exactly what we show: personal, up close, optimised for social.
Execution
Concept, shoot planning and directing at the climbing gym. Interview, filming, behind-the-scenes and photography in a single day. Post with subtitles, horizontal and vertical versions, and adaptations: main video, long-form for YouTube, Reels and TikTok clips in 9:16, Stories, teaser and trailer.
Impact
Well over a million views. The mix of aesthetic shots and social-style shots hit the bullseye.
2 more films from the project
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