the end of things
Industry · Lifestyle & Consumer Goods

A cinematic look for products. Even in vertical.

We produce commercials, brand films, social content and ad creatives for lifestyle, beauty, personal care, fashion, jewellery and consumer goods brands. For NIVEA MEN we shot a TV commercial that ran longer than planned; for TWENTYTEN, Reels that clearly outperformed the rest of the channel’s content; and for Zehnder, a campaign that almost tripled website traffic. For ASICS and North Kiteboarding, we capture a brand’s way of life on film.

Who it’s for

Brand, marketing and e-commerce teams at beauty, personal care, fashion, jewellery, beverage and household brands who need a commercial, social content and performance assets from a single shoot.

NIVEA MEN, still from our film
TWENTYTEN, still from our film
Zehnder Group, still from our film
TWENTYTEN, still from our film
ASICS, still from our film
NIVEA MEN, still from our film
Zehnder Group, still from our film
North Kiteboarding, still from our film
TWENTYTEN, still from our film
NIVEA MEN, still from our film

What a film for consumer goods has to do

In the feed, the first second decides; on the shelf, the brand does. A film for consumer goods has to do both: stand out without looking cheap, and show the brand the way it’s meant to be seen. On top of that come many formats at once: TV, web, social and ads, often in several languages. We plan for all of this from the very first concept, so that one shoot produces every version and none has to be pieced together afterwards.

What we produce for you

Luxury needs calm, skincare needs energy

Every brand has its own pace. TWENTYTEN sets original Greek and Roman coins in gold. For the brand, we shot in a Munich museum: one model, one person behind the camera, plenty of time for the light on the jewellery. For NIVEA MEN, the opposite: a real ice hockey team, fog, backlight, the moment before it all kicks off. And for Zehnder, we turned indoor climate into something people laugh about: a family dancing to good air.

Capturing a way of life

Some brands don’t sell a product; they sell an attitude. Then the film isn’t a product presentation but a story in which the product naturally belongs. For ASICS, we shot “Courir”, a short film that weaves running into an emotional, character-driven story. For North Kiteboarding, “Yourself”, a film about the pursuit of freedom and breaking out of the ordinary: barely promotional, and that’s exactly why it went viral on social.

One shoot, every format

The NIVEA MEN commercial aired on Swiss television in several languages. It came with a web version, social ads for Instagram, Facebook, TikTok and LinkedIn, giveaway cutdowns, behind-the-scenes and key visuals. For Zehnder, one campaign concept became eight commercials, YouTube ads, vertical cutdowns, photos and campaign assets for the website and press.

FAQ

Four questions

Can you deliver a commercial, social content and ads from one shoot?

Yes, that’s standard for us. We plan every format into the concept, from the TV commercial to the 9:16 cutdown, so the key versions get their own shots rather than just a different crop.

How much does a commercial for a consumer goods brand cost?

Campaigns with a commercial, cast and location start at €19,500 net (excl. VAT). If you need social content first, start with the Content Day for €4,900. You get the fixed price within 48 hours of the briefing.

We already have very good photos. Why video?

Because the feed rewards movement. TWENTYTEN had top-quality photos but no moving image. Four Reels together reached around 100,000 views and clearly outperformed the rest of the channel’s content.

Do you deliver in several languages too?

Yes. We adapted the NIVEA MEN commercial into several languages. Today our language versions are AI-assisted and signed off by native speakers.

The end of your search. The beginning of your film.

Send us three sentences about your project. You’ll hear back within one working day and get a roadmap within 48 hours.

Contact: lukas@theendofthings.studio · +49 177 7852575 · Cologne · Marseille · remote · Deutsch, English, Français