TV commercial · NIVEA MEN · 2021
C'est ton Moment
TV commercial plus web version and social ads · TV, YouTube, Instagram, Facebook, landing page, competition page · Services: creative direction, directing, production, post-production · Result: millions of viewers, a longer TV run than planned
Vimeo Playing the video sends data to Vimeo.
Task
A TV commercial for NIVEA MEN in Switzerland, in several languages, with web and social ads that feed into competitions and calls to action.
Idea
Not a studio set, but a real ice hockey team. Energy, haze, backlight, the tunnel from the dressing room: the moment before it all begins. C'est ton Moment.
Execution
Project management, shoot planning, location scouting and casting, with a real team on real ice. Directing and creative direction, post with grading and format adaptations in several languages. Output: TV commercial, web version, social ads for Instagram, Facebook, TikTok and LinkedIn, competition and promo cutdowns, behind-the-scenes, stills and key visuals.
Impact
The commercial and ads were seen by many millions of people. The spot stayed on TV longer than originally planned.
2 more films from the project
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
