Sports films about people, not products.
We produce brand films, short documentaries and social content for sports and outdoor brands, and for companies that support athletes. For ASICS, North Kiteboarding and Allianz. Our films run at festivals and on social: “Arrival” won five festival awards, and “24 Before” with climber Hannah Meul reached well over a million views.
Marketing and brand teams at sports, outdoor and lifestyle brands, sponsorship managers and agencies who want to make a partnership with athletes or teams visible.
What a sports film has to do
There’s no shortage of sports content: highlights, product shots, slow motion. What sticks are characters and moments. The last 24 hours before a competition, the restlessness before setting off, the arrival afterwards. We look for that one moment, build the story around it and show the product where it’s genuinely needed. That way a film doesn’t feel like an ad, yet still works as one.
What we produce for you
- Branded short films & commercialsA short film at the heart of the campaign, with teasers, Reels and key visuals around it.
- Short documentaryTold in documentary style, with a festival run and press material.
- Athlete content for socialReels, TikTok, long-form YouTube and Stories from one shoot day.
- Ad creatives for launchesTest-ready variants for Meta, TikTok and YouTube, shot in the brand’s look.
Making sponsorship visible
When a brand supports sport, audiences don’t want to see the logo; they want to see the people behind it. Allianz supports athletes on their way to the Olympics. We showed how Hannah Meul prepares in the 24 hours before a competition: personal and up close, made for her community. A single shoot day at the climbing gym produced the main video, a long-form YouTube version, Reels, TikTok clips, Stories, teaser and trailer.
On the road, with a small team
On the coast around Tarifa, in South Africa, on the water, at the climbing gym, on the ice: we work with small, agile teams who know how to handle weather and light. That’s how we shot “Yourself” for North Kiteboarding, underwater footage included, at a fraction of the cost of comparable branded content films. Brands outside sport use this world too: we shot the TV commercial for NIVEA MEN with a real ice hockey team on real ice.
Festivals as a channel
A brand film that tells a real story can screen at festivals and earn press coverage and credibility there that no ad can buy. “Arrival”, our short documentary with North Kiteboarding as a partner, was distributed through festivals and won awards including Best Documentary Film at the European Cinematography Awards. “Courir” for ASICS has been screening at international festivals since 2026 and has won two awards in Monza.
Sport, told.
ASICS
2 festival awards in Monza, finalist in Trasimeno
Allianz
Well over 1 million views
North Kiteboarding
5 festival awards, including Best Documentary Film
North Kiteboarding
Viral, hundreds of thousands of organic views
Four questions
Can you shoot with athletes who have hardly any time?
Yes. “24 Before” with Hannah Meul was made in a single day: interview, shoot, behind-the-scenes and photos. We plan the shoot around training and competition, not the other way round.
How much does a sports film cost?
One shoot day with 8 clips and 20 stills costs €4,900 net (excl. VAT) as a Content Day; a Brand Film with two shoot days costs €9,800. Branded short films with cast and locations start at €19,500, and on request we plan a festival run as well. You get the fixed price within 48 hours of the briefing.
Are festivals worth it for a brand film?
If the film tells a real story, yes. “Arrival” won five festival awards, and “Courir” for ASICS has been screening at international festivals since 2026. That brings press coverage and reach you can’t buy, and the film keeps working for longer than a campaign.
Do you shoot outdoors too, in any weather?
Most of what we shoot for outdoor brands is shot outdoors: on the coast, on the water, on the road with a van and a board. We build weather and light into the shooting schedule, and a small team can adapt quickly when the weather turns.
The end of your search. The beginning of your film.
Send us three sentences about your project. You’ll hear back within one working day and get a roadmap within 48 hours.
Contact: lukas@theendofthings.studio · +49 177 7852575 · Cologne · Marseille · remote · Deutsch, English, Français