Branded short film · ASICS · 2026
Courir
Branded short film, 6 min · Social campaign, YouTube, Instagram, TikTok, festivals worldwide · Services: concept, screenplay, directing, production, post-production · Result: 2 festival awards, finalist at Trasimeno, campaign rolling out
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- Best ProducerMonza Film Fest2026
- Best SoundtrackMonza Film Fest2026
- FinalistTrasimeno International Art Film Festival2026
- Honorable MentionMORPHArt Film Awards2026
- Official SelectionMiami Beach Film Festival2026
- Official SelectionSymbiotic Film Festival2026
- Official SelectionLift-Off Global Network Sessions2026
- Official SelectionPalena Film Festival2026
- Official SelectionMORPHÉ Film Festival2027
Task
Not to show ASICS, but to give ASICS a personality.
Idea
“Courir”, French for running: a short film that weaves running into an emotional story with strong characters. The film is the core; around it, a web of content assets creates a sense of closeness on every platform.
Execution
Brand strategy, film concept, screenplay and storyboard. Location scouting, casting, a shoot with a small crew, photography and behind-the-scenes. Post with grading, sound design and subtitles. Teaser, social snippets, Reels, BTS videos, key visuals and press materials for festivals.
Impact
Since 2026 the film has been screening at international festivals: two awards at the Monza Film Fest (Best Producer, Best Soundtrack), a finalist spot at the Trasimeno International Art Film Festival, an Honorable Mention at the MORPHArt Film Awards and selections from Miami Beach to Palena. The social campaign is launching with photos and teasers.
1 more film from the project
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