The Power Reset

Task

Siemens wanted to show the energy transition, not explain it. In a place where it is already happening.

Idea

A documentary about a small town and its path to clean energy. Not a product ad, but a story about people who get something started. Released together with Amazon Prime Video as a first-mover campaign.

Execution

Analysis, messaging strategy and story development with a Siemens team that was keen to experiment. Script and interview guide, documentary shoot, editing, grading, sound and music, plus short versions, trailer, social cutdowns, making-of, expert interviews, infographics, press articles and a press kit for a campaign across all channels.

Impact

The film caused such a stir that TV, the press and politicians took notice, generating earned media on a massive scale. It won the German Brand Award 2022 twice (Winner in “Excellence in Brand Strategy and Creation”, Brand Communication: 360° Campaign and Storytelling & Content Marketing), took Gold for Content Marketing and two Silvers at the Digital Communication Awards 2022, and won Bronze in the Video category and the People’s Lovie at the Lovie Awards 2022.