the end of things

Brand film · North Kiteboarding · 2018

Yourself

Branded content film plus vertical Reels and campaign stills · Facebook, Instagram, YouTube, TikTok, website · Services: concept, creative direction, directing, production, post-production · Result: went viral, hundreds of thousands of organic views

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  • Official SelectionNATOURALE2018

Task

A lifestyle film for a kitesurfing brand that reaches the community without looking like advertising, on a budget that rules out a big production.

Idea

“Yourself”: the pursuit of freedom and breaking out of the ordinary. Epic images, voice-over, a storyline about people rather than products.

Execution

Audience analysis, concept, storyboard and shot list. Location scouting and casting in South Africa, a shoot with a deliberately lean crew, cleverly cast models and resources chosen for efficiency, including cinematic underwater shots. Post with editing, grading, sound design and voice-over. Output: film, vertical Reels, teaser, highlight reel, campaign stills and photos.

Impact

Produced for a fraction of the cost of comparable branded content films. Thanks to its barely promotional style, the film went viral on social and reached hundreds of thousands of views organically.

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Contact: lukas@theendofthings.studio · +49 177 7852575 · Cologne · Marseille · remote · Deutsch, English, Français