YouTube ads · Zehnder Group · 2021
Fresh Air Fresh Mind
8 brand video spots plus YouTube ad versions · YouTube, website, landing pages, social, sales · Services: concept, creative direction, directing, production, post-production · Result: website traffic almost tripled
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- Official SelectionMediterranean Film Festival Cannes2023
Task
Indoor climate is a topic nobody watches by choice. Zehnder wanted to raise awareness of good air with a campaign people remember.
Idea
Good air makes for a good mood. Eight spots in which Zehnder’s indoor climate lures a family into ecstatic dance routines. Humour instead of technology, movement instead of explanation.
Execution
Campaign concept and choreography, shoot with the family and cast, post with versioning, motion graphics and content creation. Output: eight spots, YouTube ad versions, website videos, social and vertical cutdowns, photos and key visuals for the website and press, thumbnails and campaign assets.
Impact
The videos and ads almost tripled website traffic and positioned Zehnder as a premium brand.
6 more films from the project
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
