Employer branding film · Siemens · 2021
Who knows better than the talent themselves?
Employer branding · 2021 · Services: concept, creative direction, directing, post-production · with Dentsu Aegis
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Task
Siemens Smart Infrastructure wanted to attract top talent from a range of disciplines, starting with Switzerland. An employer branding film that doesn’t look like employer branding.
Idea
Who knows better what talent wants to see than the talent themselves? So we asked Siemens employees what they would show in a film about their employer. Their answers became the film: people talking about their work while we show where it makes a difference.
Execution
Three shoot days at Smart Infrastructure’s headquarters in Zug and in places where Siemens technology is at work: on trains, in a data centre, at a waterworks. Interviews on an equal footing, no statements read from a script.
Output: main film (3:55), an employee portrait and social teasers of 13 to 26 seconds that ran as recruiting ads on social media, YouTube and LinkedIn, plus photos and snippets: 360-degree content from one shoot.
Impact
Planned for Switzerland, then rolled out internationally. Through the many short recruiting ads, many hundreds of thousands of people saw the films. Follow-up commissions came straight away.
10 more films from the project
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Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
Vimeo Playing the video sends data to Vimeo.
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