the end of things

Social content · TWENTYTEN · 2026

Two thousand years old, shot today

Social content · 2026 · Services: concept, camera, directing, editing, post-production, colour grading

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Task

Freiburg-based TWENTYTEN sets original Greek and Roman coins in gold, pieces priced in the five- to six-figure range. The brand’s photography was of the highest standard, but it had no moving images. What it needed was Instagram content that looks like the brand: calm, refined, cinematic.

Idea

Not social-media pace, but a brand film in vertical format. One model, one museum, plenty of time for the details: the light on the coin, the hand, the gaze. The jewellery takes centre stage; everything else steps back.

Execution

One shoot day in a Munich museum, one person behind the camera. Editing and post-production in-house, colour grading by a colourist. Our Content Day in its purest form: a small set-up, a big look.

Output: five vertical Reels for Instagram so far, with footage ready for more clips.

Impact

The four Reels above reached around 100,000 views combined. They clearly outperformed the rest of the channel’s content and raised the brand’s perceived quality.

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Contact: lukas@theendofthings.studio · +49 177 7852575 · Cologne · Marseille · remote · Deutsch, English, Français