the end of things

Customer reference films · Siemens · since 2019, ongoing

References that tell stories

Customer reference film campaign · since 2019, ongoing · Services: story development, concept, creative direction, directing, production, post-production, content assets

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Task

In B2B, reference marketing is the strongest argument there is: customers describing what has changed. Siemens wanted its reference projects around the world turned into films people enjoy watching, not case studies to click through.

Idea

The customer is the hero. Each film follows a person whose job Siemens technology has made easier: less energy, more efficiency, everything connected. We show the impact where it lands: in the city, at the university, in the data centre, at the plant.

Execution

Since 2019, around ten films in Finland, the US, India, Germany, Switzerland and France: the Tampere University campus, the Blue Lake microgrid community in California, the Hamburg Fire Brigade’s fireboat “Branddirektor Westphal”, Stadtwerke Stuttgart, the Maisel brewery, a data centre in India, thyssenkrupp. One to three shoot days per reference, with storylines and concepts developed in-house.

Output: reference films with cutdowns, interview snippets, photos, infographics and landing page copy: one package per reference that serves sales, web and social.

Impact

The format has been running since 2019 and continues to be commissioned.

More films

4 more films from the project

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Contact: lukas@theendofthings.studio · +49 177 7852575 · Cologne · Marseille · remote · Deutsch, English, Français