Commercial · Siemens eMobility · 2022
Everything charges, everything connects
Commercial, brand film · 2022 · Services: idea, concept, creative direction, directing, production, post-production, content assets · with Dentsu Aegis
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Task
Siemens Smart Infrastructure builds charging infrastructure for fleets, depots and homes, connected and intelligently controlled. Rather than a product film explaining it, this called for a spot that tells it: how charging fits into the everyday lives of different people.
Idea
A story that jumps from person to person. The family with the electric car, the delivery driver who rings their doorbell, the fleet charging overnight at the depot. Every handover is a point of contact, and in the end everything connects. The connectivity isn’t claimed; you see it.
Execution
Shot with actors at several locations in and around Cologne: a family home, a Siemens site, a charging car park, fields and countryside. A short-film look instead of a product demo.
Output: a spot of just under two minutes, cutdowns, a landing page with copy, tags and images, and 360-degree content for trade fairs and sales.
Impact
Well received at Siemens as a high-quality piece, and in use at trade fairs and in sales presentations.
