Talk format · ServiceNow · 2022
One talk, four cameras, one loft
Talk format · 2022 · Services: concept, set-up, multi-camera recording, lighting, sound, editing, cutdowns
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Task
ServiceNow wanted an expert conversation about what its platform can do for large media companies. Not a webinar, but a show people actually want to click on in their LinkedIn feed.
Idea
A TV-style talk show, minus the studio: a loft, a table, good light, four perspectives. At the table: Thomas Cser and Mitja Lomp from ServiceNow, and Tom Linckens, former CIO of the Bertelsmann Group. The three talk to each other rather than to the camera, and the edit turns it into a fast-paced episode.
Execution
Recorded in a single day with three to four cameras and a full lighting and sound set-up, followed by editing, grading and cutdowns for each channel.
Output: one episode of just under seven minutes, a teaser and short clips for LinkedIn, other networks and the website.
Impact
One recording, one day, content for weeks. The principle behind our Content Subscription.
1 more film from the project
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