Branded short film · thyssenkrupp · 2024
A Private Affair
Branded short film, 2:31 min · internal use at thyssenkrupp, festivals · Services: strategy, idea, concept, directing, production, post-production · Result: an enthusiastic reception in-house, three festivals
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- Official SelectionIndependent Days International Filmfestival2024
- Official SelectionInternational Short Film Festival Detmold2024
- Quarter-FinalistArt Color Digital Cinema International Film Festival2024
Task
A film about the thyssenkrupp headquarters in Essen, made mainly for the company’s own people: not a tour of the building, but a little joke and a pick-me-up for the workforce.
Idea
The building is industrial and futuristic at once, heavy and yet beautiful, as if from a business world of its own. So instead of putting the building in focus, we built a story around it: a man is up to something secret in this building. For a long time, you don’t know exactly what. The spy-film style gives the place a high-end sheen; the reveal at the end raises a smile.
Execution
Strategy, idea and concept, then a single shoot day with a crew of five. In the lead role: Michael Morgenstern. The overcast sky suited the concept perfectly. Post-production in CinemaScope, plus vertical cutdowns for social.
Impact
The film went down really well at thyssenkrupp and was received with enthusiasm internally. It also screened at three international film festivals.
Social cutdowns in 9:16
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